VTubers

VTubers are creators who perform as animated characters

Mari Yume (200K subscribers) – Youtube

Helped grow Mari’s channel from 20K to over 200K subscribers by identifying meme reaction content as a high-engagement niche. Used tools like TubeBuddy, Google Trends, and Social Blade to guide strategy across topics, posting schedule, pacing, thumbnails, and titles. This led to millions of organic views, improved audience retention, and stronger performance in YouTube’s algorithm.

Abi Kadabura (38K subscribers) – YouTube

Managed the YouTube channel for VTuber Abi Kadabura, overseeing channel direction and music. Led creative strategy, including content planning, video storytelling, and defining her niche as a comedy VTuber distinct from typical gaming or lifestyle streamers. Developed scripts, video concepts, and brand voice that amplified her personality and boosted audience retention.

YouTube profile page of Abi Kadabura, a VTuber with a pink/blue hair character icon, featuring a banner promoting her channel, which includes various animated illustrations, with a favorite character, a pink-haired girl, in multiple videos.
YouTube profile page for Abu Kadabura Channel featuring anime-style character with pink hair and green eyes, and a colorful banner with science-themed illustrations.