Ya Shi Xiang Lemon Tea Launch

Vitasoy | Agency: APartnership

How do you build excitement for a lemon tea Western consumers have never heard of?

Hide it behind a duck and make people chase it.

Role: Concept + Copywriter
Results: 7.8M+ paid impressions, 3M people reached, 510K+ creator views, 55K+ landing page visits, and a 35% lift in display CTR.

A person in a duck costume standing on a city street with blurred buildings and cars in the background.
A large white rubber duck with black eyes and an orange beak, wearing a yellow shirt, lying on green grass with trees in the background.